Improving yields and profitability through regenerative ag.

Our Story

Continuum Ag was started as an agricultural consulting company, with its agronomists supporting their farmers through services such as soil sampling and fertility recommendations. With a realization that traditional agronomic consulting only addresses the chemical soil component, Continuum Ag has differentiated itself by working with growers that take a more holistic approach and recognize that soil’s physical and biological aspects must be addressed.
Today, Continuum Ag operates by deploying its soil health-focused RightWay program on farms across the Midwest with a footprint throughout the country and as far away as South Africa. Additionally, the company has attracted the attention of numerous product manufacturers, who pay Continuum Ag to conduct third-party field trials of their agricultural products. In the process, Continuum Ag has collected one of the largest private collections of soil biological data.

Our Team

Mitchell Hora

Founder & CEO

Brad McDonald


Carolyn King

Chief Agronomist

Tucker Gibbons

Customer Success Lead

David Hora

Customer Success

Campbell de Wet

Customer Success

Cooper Read

Customer Success

Sophia Mineart

Agronomy Intern

Emily Hora

Head of Marketing

Maddy Kollasch

Social Media Lead

Brian & Theresa Hora


Kaustubh Bhalerao

Software Developer

Joni Yamashiro

Software Designer

Iris Peterson

Agronomy Intern

Sharing our expertise for a sustainable future.

Continuum Ag is working to engage, teach, and inspire farmers across the nation to better understand what’s going on under their feet, and utilizing the power of technology to do so.