Founder & CEO
Mitchell Hora is a visionary leader at the intersection of agriculture and technology, dedicated to revolutionizing how farmers approach soil health and carbon intensity (CI). As the Founder and CEO of Continuum Ag, Mitchell piloted the company to launch its TopSoil Tool and emerge as the prominent soil health data intelligence platform. The group is on a mission to empower over a million farmers to enhance their profitability through soil health-building, and regenerative practices.
A seventh-generation farmer from Washington, Iowa, Mitchell’s roots run deep in agriculture. After graduating from Iowa State University with degrees in Agronomy and Ag Systems Technology he launched his entrepreneurial trek starting with agronomic consulting. Today he inspires farmers to proactively manage their data to create new market opportunities. Through Continuum Ag’s TopSoil platform, Mitchell has enabled farmers to streamline soil health improvements and achieve CI Certification—an innovative new product that rewards growers for producing lower-carbon grain. This certification helps farmers earn premiums while maintaining control of their data, positioning them as leaders in sustainability.
Mitchell has become an Ag Industry Leader and Soil Health Steward, recognized with the 2023 IFELA Environmental Excellence Award from the Iowa Governor. His contributions were also celebrated with a spot on Forbes’ 30 Under 30 list in 2021 and AgGrad’s 30 Under 30 in 2020. Mitchell is a Soil Health Champion as designated by the National Association of Conservation Districts, is a member of the Global Farmer Network and serves on his county Farm Bureau Board.
Committed to advancing agriculture’s role in climate solutions, Mitchell continues championing data-driven opportunities for growers. By advocating for monetizing farm data, he uses his TopSoil Podcast and social media channels to inspire farmers to tell their stories and lead the charge in sustainable agriculture.
Mitchell’s wife, Tympest, is also an entrepreneur owning High Temperature Dance Academy in Fairfield, Iowa. The couple additionally have commercial real estate endeavors and reside in Southeast Iowa with their two children.in Southeast Iowa with their two kids.