New partnership helps scale regenerative agriculture and eliminate double-counting in environmental markets
May 15, 2025 – Washington, Iowa — Continuum Ag, a leading soil health data intelligence company and pioneer in field-level carbon intensity scoring, has officially joined the MillPont Environmental Trust Infrastructure (METI™), strengthening its commitment to transparency, traceability, and verifiable outcomes across regenerative agriculture and bio-based markets.
As a geospatial clearinghouse, METI enables secure and tamper-proof digital deeds for the sources and outcomes of environmental claims. By integrating with METI’s source ledger, Continuum ensures that each acre and associated claim—whether for low-carbon grain, verified soil carbon, or sustainability program enrollment—is uniquely registered and immune from double counting or misrepresentation.
“Joining METI reinforces our belief that farmer data is core for launching new markets and creating legitimate stakeholder value. We believe the data must be bulletproof and so should the tracking mechanisms behind it,” said Mitchell Hora, 7th Generation Farmer and CEO of Continuum Ag. “We’ve spent nearly a decade building tools to quantify regenerative progress—from the farm up—and partnering with METI ensures our farmers’ efforts are protected, traceable, and positioned to unlock new value across the agricultural supply chain.”
Continuum Ag’s TopSoil® platform, now used by thousands of farmers in over 40 states and 20 countries, provides comprehensive agronomic insights, CI scoring, and market linkage for regenerative growers. By pairing this digital infrastructure with METI’s shared ledger, Continuum offers ecosystem stakeholders—from ethanol producers to food companies—a consistent, verifiable record of where environmental assets originate and how they’re claimed.
“Continuum Ag exemplifies the innovation in data-driven regenerative agriculture that METI was built to support,” said Dominic Sutton-Vermeulen, CEO of MillPont. “By bringing high-integrity, field-level data audited to ISO standards into a shared trust infrastructure, they help raise the bar for transparency across the industry, benefiting not only their growers but every stakeholder working toward credible, scalable environmental markets.”
This partnership underscores a shared vision: a future where farmers are fairly rewarded for their stewardship, supply chain partners reap value from their efforts, and every environmental claim is grounded in integrity.
About Continuum Ag
Founded in 2015 and based in Washington, Iowa, Continuum Ag is a regenerative agriculture technology company that helps farmers profit from improved soil health. Through its TopSoil® platform, Continuum Ag offers tools for regenerative ag management and carbon intensity measurement, reporting, and verification. The company has CI scored over 360 million bushels and continues to lead innovation in ag data monetization.
About METI (MillPont Environmental Trust Infrastructure)
METI™ is a geospatial clearinghouse and trust infrastructure that ensures the uniqueness, verifiability, and security of environmental claims and outcome-linked assets. Built for interoperability across platforms, registries, and market standards, METI is used by project developers, corporate buyers, and governments to register sources, issue digital certificates, and resolve claim conflicts with integrity and transparency.
For more information, contact:
Dominic Sutton-Vermeulen, CEO, MillPont
dominicsv@millpont.com | +1 515-555-0123
Diana Rich, VP of Marketing, Continuum Ag
marketing@continuum.ag